Houston, TX (August 17, 2006) – Idea Integration®, the technology solutions unit of MPS Group, Inc. (NYSE:MPS), today announced the relaunch of www.bausch.com. The newly designed website by Idea is part of a rebranding initiative for Bausch & Lomb, the well-known eye health company.
To better personify its brand strategy, positioning and key attributes as an industry leader, Bausch & Lomb initiated the project as part of its company-wide Master Brand program. The goals for the site redesign included improving customer interaction and site performance as well as supporting Bausch’s global brand positioning.
"Idea clearly demonstrated the professionalism, design and technical capabilities, and partnership approach that resulted in a very successful outcome for Bausch & Lomb," said Bill Granville, director of brand development for Bausch & Lomb.
Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. For more information, please visit www.bausch.com.
About Idea Integration
Idea Integration is a professional IT consulting and technology solutions firm specializing in application development, digital data management, business intelligence, infrastructure and security, and interactive marketing. Idea serves clients throughout the United States with high value application consulting services. For more information, please visit www.idea.com.