As the first digital agency to host the ADDY Awards, we upped the ante. Enter Polly—our custom-designed Twitter app that let ADDY guests post moderated Tweets from the show and view them live on two giant displays.
Video is the storytelling vehicle of choice for clients to position, message and brand their products and services.
As social media becomes a keystone in daily interaction and information gathering, the need for open dialogue and communication between brands and consumers becomes more necessary.